We all know who Barbie is, but let’s recap: Mattel introduced the popular dolls to the world in 1959, and life has never been the same since. Girls everywhere loved playing with the bendy dolls, whether she was driving her convertible or cooking in her dream house.
Over the years, Barbie has expanded from her blue-eyed, blonde-haired stereotype to different hair colors, eye colors, even diversity and gender (hello, Ken!). And now, Mattel has just taken it one step further in their expansion of Barbie.
Introducing, gender-neutral dolls! The line, called Creatable World, lets kids design their own Barbie doll, without the stereotypes of gender norms. The idea is to eliminate the pigeonholes that Barbie can sometimes dictate.
“In our world, dolls are as limitless as the kids who play with them,” the company said on its website. “Mattel describes Creatable World as a doll line that is designed “to keep labels out and invite everyone in.”
Creatable World is a kit that comes with a slew of options to how to design the doll—long and short hair options and several pieces of clothing, shoes and accessories that either a man or woman could wear. Also, the doll doesn’t have any of Barbie’s signature curves or Ken’s broody shoulders.
“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity we felt it was time to create a doll line free of labels,” Kim Culmore, senior vice president of Mattel fashion doll design, said in a statement.
The gender-neutral dolls are $30 and can be purchased via Amazon, Target and Walmart.
What do you think of gender neutral Barbies?