Airline Introduces New ‘Comfort’ Look and Ditches Heels and Skirt Uniform
When you board an airplane, you’re greeted by the flight attendants. If you have flown much, you can probably already have an image of a flight attendant in your mind, and you can probably picture what a flight attendant uniform looks like. Usually, women wear a tight-fitting skirt, a fitted blazer, a scarf around their neck and high heels. They may also wear their hair up in a tight bun topped off with a small hat.
Airline SkyUp has decided that it’s time to change the uniform for the female flight attendant, and their new uniform will debut on October 22, 2021.
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Since the airline’s main color is orange, both the current uniform and the new uniform are the same vibrant orange color. While the color has not changed, the style is completely different.
In a statement, SkyUp described the new uniform. “The uniform embodies the idea of movement. The form is created for active, bold, bright; those who do not like superfluous officialdom, but appreciate style; reacts quickly, acts in a balanced manner, accepts challenges and finds a way out of any situation. These are clothes for those who are open to new things, those who love travel and life.”
This new uniform is still orange, and it still includes a blazer, but it looks quite different otherwise. The blazer is looser fitting and so are the pants (yes, pants, not a skirt). In addition, the uniform includes white Nike Air Max 720 shoes, and the required hair style is no longer a bun. The scarf is still part of the uniform, but it is pinned over the shoulder.
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The new uniform definitely looks more comfortable, and SkyUp is hopping that they will start a new trend when it comes to flight attendant attire. In the statement, SkyUp explained, “Creating trends instead of following them is a pillar of SkyUp Airlines philosophy. We always aim to be dynamic and flexible in order to find the most effective solutions.”
Olga Tsaregradskaya, the curator of the project, explained that the uniform concept started by interviewing flight attendants to find out what they would want.
Marianna Grigorash, Head of SkyUp Airlines Marketing Department, added that before creating a new uniform, they also “analyzed the global evolution of the uniform of flight attendants from the early 1930s.” She added, “Times have changed, women have changed, so in contrast to the conservative classics, heels, red lipstick and a bun, a new, more modern and comfortable image of a ‘champion’ has appeared. Freedom, natural beauty, individuality, no patterns and sneakers in which everyone ‘would like to fly.'”
What do you think of SkyUp’s new uniform? Do you think more airlines should follow their lead?