There are two types of people in this world: Those who take the time to wrap gifts neatly. These people are adamant about having beautiful bows that adorn their perfectly wrapped package. They have tricks to hide the tape and make it not bunch on the sides. They even know how to curl ribbon into neat little bunches!

Then there are those people who could care less about what a wrapped gift looks like. They may use newspaper to wrap the gift, or spin duct tape and around the entire package. Aesthetics don’t matter here, just efficiency!

Sure, you may look at a neatly wrapped gift next to a disheveled one and assume that the latter is not going to be something you actually want. But it turns out that this exact thought can actually lead to some surprising benefits of sloppily-wrapped gifts.

A University of Nevada study found that getting a poorly-wrapped gift can actually make people appreciate the effort you took to wrap the gift, at all even if it isn’t necessarily Pinterest-friendly. Why? If the wrapping isn’t great, people don’t expect much from the gift, so when they like it, their feelings are amplified.

“The neat wrapping sets higher expectations for the gift inside, which makes it harder for the gifts to live up to those expectations,” explains Jessica Rixom, Ph.D., a co-author of the study. “When the gifts are unwrapped, the recipient is a bit disappointed whereas when it’s wrapped sloppily, expectations are lower so the gift is more of a pleasant surprise.”

The thing is, it matters who you’re giving the gift to. A close friend getting the gift is more likely to presume expectations about the gift based on wrapping, whereas an acquaintance may wonder if the wrap job has something to do with their relationship with the gift giver.

“With friends, we typically know where the relationship stands so when we receive the gift, we use the wrapping as a cue or signal about the gift inside,” Rixom says. “But with acquaintances, there is more ambiguity around the relationship so we use the wrapping as a cue for how the gift giver sees the relationship, rather than as a signal about the gift inside.”

“In other words,” she continues to explain, “if you get a gift with really fancy wrapping from an acquaintance, it can signal that the gift giver values the relationship and can lead you to enjoy the gift more.”

The takeaway? “Think about who [you’re] giving the gift to when they’re getting ready to start wrapping,” Rixom says. “If it is a friend, then it might not be necessary to put in the extra effort needed to wrap the gift perfectly but with an acquaintance, it’s worth putting in the time to wrap the gift neatly so the recipient will know that you value the relationship.”

Do you take your time to wrap gifts neatly, or are you one not to care? Did this study change on your mind on how to wrap gifts?