Burger King Will Be Simplifying Their Menu And Offering Fewer Discounts

Let’s face it—one of the best parts of eating at a fast-food joint is ordering off their value menu. Delicious fried food for just a few bucks? From burgers to fries and chicken nuggets, it’s simply the best way to have your lunch and eat it too—without breaking the bank.

However, thanks to recent inflation issues and to offset higher costs, many fast-food restaurants are being forced to pare down their menus by removing items that may not be as popular as others. Additionally, many are doing away many some of their discounted products.

One of those fast-food restaurants includes Burger King. In late 2021, the company began to simplify its menu and offer fewer food discounts.

“At the end of December, we rolled out our first of two waves of menu simplification, removing low-volume items,” Tom Curtis, Burger King US and Canada President, said during an earnings calls of parent company Restaurant Brands International (RBI). The decision was made so that the company could focus more on the joint’s most popular items.

Burger King has reportedly removed menu items such as ice cream sundaes, whipped toppings, and chocolate milk. So if you’re looking for more of a dessert fast-food option, you better head to Dairy Queen or the like.

Additionally, Burger King also had to raise prices on certain items. That includes their signature Whopper burger, which has been since taken off the discount menu.

Is it a raised price forever? Maybe, maybe not. “We’ll look for opportunity for some incremental discounting there in the future, but it won’t be every single day,” Curtis said.

In addition to Burger King, RBI has also increased prices at its other brands, including Popeyes, Tim Hortons, and Firehouse Subs. Each fast-food joint is expected to see another increase in prices in 2022 “given the level of commodity cost and labor inflation we’re seeing,” said RBI CEO José Cil.

The good news for the company is that investors say Burger King has still been able to keep customers coming in, even with the higher prices. Additionally, fewer items on the menu has led to more order accuracy and overall satisfaction among customers.

Burger King’s goal is to save upwards of $500 million through these efficiencies. In 2021, their total revenue increased 13% to $1.8 billion. Its earnings before interest, taxes, depreciation, and amortization grew 24% to just over $1 billion.

Doesn’t look like they are hurting too bad! In the meantime, we’ll mourn the loss of the two-for-$5 Whopper deal.

Do you eat at Burger King often? Did they remove any of your go-to items?