If you’re the parent of tech-savvy kiddos, then you may be familiar with some of their favorite YouTube stars. My 11-year-old is all about Minecraft YouTubers right now, but before that, she was a fan of kid toy reviewers.

Ask your own child, and they can probably rattle off at least 5 to 10 names of their favorite kid channels on the popular site. One of those kids is Ryan, a 6-year-old YouTube toy reviewer who is raking in lots of dough.

With help from his parents, Ryan opens and reviews toys on his channel, Ryan ToysReview. This year, he managed to make Forbes’ 2017 list of YouTube high earners with an income of $11,000,000. Not bad for a kid just being a kid.

In a 2016 interview with The Verge, Ryan’s mom explained how he was really into watching toy videos, then one day he asked her about becoming YouTube kid himself. His parents agreed to allow him to try. It all started back in 2015 when Ryan’s parents filmed him playing with a Lego train set.

It hardly had any views, but the family kept building the channel up from that point, and finally one of the videos blasted off. A video of Ryan opening a giant Disney Cars egg filled with toys and playing with over one hundred at a time went viral. Viewership skyrocketed, and by early 2016, the channel had 1,000,000 subscribers.

Fast forward to today, and Ryan ToysReview has over 10,000,000 subscribers with views in the millions. One video, titled “HUGE EGGS SURPRISE TOYS CHALLENGE”, has over a billion views! Money is generated through ad revenue each time someone watches one of the videos. It’s estimated that he earns roughly $1,000,000 per month.

So, what makes Ryan’s videos so popular? Kids who watch him consider Ryan to be their friend, and many of them watch his videos for hours at a time. He speaks to his audience, laughs, tears into toy packaging, and just plays. To kids all over the world, he’s very engaging.

Most videos last up to ten minutes or so, and are usually shot during weekends or another time so that it doesn’t interfere with his schooling. Because of the channel’s success, Ryan’s mother quit her job as a science teacher to run their YouTube business full time.

And it’s not just toys that are included in the content. Ryan will sometimes perform science experiments, take trips, or create DIY projects with his parents. As for the toys, his mom and dad buy most of them and then donate them to charity.

Here and there, they do sponsored video posts, which translates to additional revenue for them and toy manufacturers. Recently, they’ve also started a family channel that chronicles their day-to-day lives, which includes filming with Ryan’s parents and his twin baby sisters.

Check out this video from The Washington Post which profiled the young entrepreneur earlier this month.

If you’re now inspired to start your own YouTube channel, note that it can be a hit or miss when it comes to earning millions. But if you’ve think you’ve got what it takes to sweep the internet, go for it!

Are you familiar with Ryan and his toy review channel? What do you think of this family’s good fortune? Would you ever try to create a YouTube phenomenon?