Shopper Exposes The Scam That He Says Many Retailers Are Getting Away With

We buy beauty products, including makeup and skincare, because we think they will make us, well, beautiful. We think the skincare will solve our skin problems, whether it’s acne, wrinkles, dry skin, the list goes on. We think...

Makeup Artist’s 17 Before-And-After Pics Of Brides’ Transformations On Their Big Days

Makeup can do amazing things. It can make people look completely different. It can cover imperfections. It can hide blemishes. It can make people look like other people. One day that most women want to be sure to look their best...

Here’s a Game-Changing Trick to Stop Your Concealer From Creasing

When we were teenagers, we bought makeup for different reasons that we do now. As a teen, makeup was fun to play with during slumber parties, and it made us look more grown up for school dances. Now, with social media, teens...

Woman Shares How Ex-Boyfriend Demanded She Wear Makeup to Meet His Friends

When one woman was getting ready to meet her boyfriend’s friends for the first time, she kept her look casual. After all, she didn’t want to impress them with her good looks—just her personality. However, her boyfriend...

Shannen Doherty Calls Out Unrealistic Beauty Standards While Sharing Makeup- Free Selfie

Getting older isn’t always easy. For starters, it’s harder to do things as we get older than when we were younger. Being as active and energetic as we once were can require extra sleep and caffeine. We look at our kids with...

23-Year-Old Makeup Artist Goes Viral By Transforming Herself Into Celebrity Lookalikes

It’s amazing what makeup can do. Sure, the average person can use it to hide imperfections and draw attention to features like the eyes or mouth, but in the hands of a truly talented makeup artist, makeup can do so much more...

Makeup Artist Transforms Women With Skin Conditions and Here Are 15 of the Most Amazing Results

Having a pimple or bags under your eyes can certainly be an inconvenience—but a quick blot of concealer or foundation can fix that right up. However, having a skin condition is much harder to cover up. Well, unless you’re...

What 13 Beauty Routines and Products Used to Look Like 100 Years Ago

Things have certainly changed over the past 100 years. We travel differently. We communicate differently (hello internet). We even do our hair and makeup differently. Have you ever wondered what your grandmother or...

Alex Rodriguez Is the Now the Face of a Makeup Stick Marketed for Men

For a long time, the social norm has been that women wear makeup and men don’t. Obviously, this isn’t always the case, but it often is. Perhaps that’s about to change. When Jennifer Lopez and Alex Rodriguez broke up, Lopez...

These 9 Stunning Makeup Transformations Have Us Wondering If These Are the Same People

If you’re lucky, you’re born with naturally flawless skin and enviable features. For most of us, there’s probably at least one thing about our facial features that we would like to change, and we often do just that with...