Panera Debuts an Unlimited Coffee and Tea Subscription for $9/Month
You can now sign up for an unlimited coffee and tea subscription from Panera. For just $8.99 per month, you can order a cup of coffee or tea every 2 hours every day. That’s a lot of coffee, and it only costs as much as ordering 4 cups of coffee from the restaurant at regular price. Basically, if you buy at least 4 cups of coffee or tea from Panera each month, this subscription was made for you.
While the subscription does not include cold brew, espresso or cappuccino beverages, it does include light roast, dark roast, hazelnut, decaf, iced coffee, and hot tea for the equivalent of only 30¢ a day. However, you’re not just limited to one cup per day. You can actually order any size coffee or tea every two hours, and you can still enjoy free refills while dining inside the cafe. That might be cheaper than making coffee at home.
You might think Panera would go broke by offering such an incredible deal, but it appears that that’s not the case. In fact, the coffee and tea subscription is bringing in more business than ever.
For the past three months, Panera has been testing out their subscription service at 150 locations. What they’ve found is that subscribers are visiting their restaurant more often than they used to, and subscribers are buying more than just coffee.
Panera is hoping to increase sales during breakfast hours, and this coffee subscription definitely seems to be helping with that. Instead of paying extremely more for coffee at a chain like Starbucks, customers can visit Panera and pick up a muffin or sandwich while they’re there.
The subscription is just as easy to redeem as any other Panera reward. Subscribers can order online, through the Panera app, or in store at the register or kiosks.
If there’s a Panera in your neighborhood, and if unlimited coffee for $8.99 per month sounds like a dream come true, you can sign up for MyPanera+ Coffee here.
Currently, Panera is the only restaurant in the United States that is offering a coffee subscription, but who knows what the future holds.
Are you going to sign up for MyPanera+ Coffee? Do you think other restaurants should start coffee subscriptions?