When faced with the choice between the 3 bottles pictured above, what would your initial thoughts be? Would you believe that the $43 bottle is better just because of the price tag? Would you choose the $14 bottle because it’s not the cheapest? Well, it turns out that in many cases, you’re better off when it comes to price AND flavor to go for the cheaper wine. According to several wine-tasting experiments, Vox goes so far as to say that “expensive wine is for suckers.” Here’s why: