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Periodically throughout the year, you will receive a coupon for a free underwear of one particular style. Usually a value of around $7.50 ish.

I received a coupon last week and immediately went to the store to redeem it. This particular one had a stipulation that you could get $10 off any other purchase as well and not just a bra! So I picked out a cute perfume for exactly $10 and paid nothing for a cute new bikini bottom and perfume!!! Total value: $17.50