Well, I guess I am a complete sucker for marketing. Totally bought into Dannon’s Activia & Yoplait’s Yo-Plus Probiotic yogurts — both of which claim that the live cultures in the yogurt help with digestion. I paid $0.22/oz for Activia instead of $0.13/oz for dannon’s regular yogurt.

But then saw this article in the NYTIMES, suggesting that the claims may be grossly inflated. I also read that greek yogurt is better for aiding digestion.

http://well.blogs.nytimes.com/2008/01/24/can-yogurt-really-boost-your-health/